@font-face { font-family: "Fira Sans"; src: url("assets/fira-sans-regular.woff2") format("woff2"); font-style: normal; font-weight: 400; font-display: swap; }
@font-face { font-family: "Fira Sans"; src: url("assets/fira-sans-semibold.woff2") format("woff2"); font-style: normal; font-weight: 600; font-display: swap; }
@font-face { font-family: "Source Serif 4"; src: url("assets/source-serif-4.woff2") format("woff2"); font-style: normal; font-weight: 400 700; font-display: swap; }

:root {
  --ink: #111110;
  --paper: #ece9e3;
  --red: #ed1c24;
  --muted: #615e58;
  --line: rgba(17, 17, 16, .22);
  --pad: clamp(1.25rem, 4vw, 4.75rem);
  --type-label: .72rem;
  --type-body: clamp(1rem, 1.35vw, 1.25rem);
  --type-title: clamp(2.5rem, 4.8vw, 5rem);
  --type-display: clamp(4.5rem, 10vw, 10rem);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; overflow-x: hidden; color: var(--ink); background: var(--paper); font-family: "Fira Sans", Arial, sans-serif; font-size: var(--type-body); line-height: 1.4; }
main p { font-family: "Source Serif 4", Georgia, serif; }
img { display: block; max-width: 100%; }
a { color: inherit; }
.skip-link { position: fixed; z-index: 100; top: .75rem; left: .75rem; padding: .7rem 1rem; color: white; background: var(--ink); transform: translateY(-150%); }
.skip-link:focus { transform: none; }
:focus-visible { outline: 3px solid var(--red); outline-offset: 4px; }
.scroll-progress { position: fixed; z-index: 60; inset: 0 0 auto; height: 3px; }
.scroll-progress i { display: block; width: 100%; height: 100%; background: var(--red); transform: scaleX(0); transform-origin: left; }

.site-header { position: fixed; z-index: 50; inset: 0 0 auto; min-height: 5.4rem; padding: .7rem var(--pad); display: grid; grid-template-columns: 1fr 1fr auto; align-items: start; border-bottom: 1px solid transparent; transition: background .25s ease, border-color .25s ease; }
.site-header.scrolled { background: rgba(236, 233, 227, .92); border-color: var(--line); backdrop-filter: blur(18px); }
.brand { width: 9.5rem; height: 4rem; display: block; overflow: hidden; }
.brand img { width: 100%; height: 100%; object-fit: contain; object-position: left center; }
.agency-mark { margin: .25rem 0 0; font-size: var(--type-label); line-height: 1.4; text-transform: uppercase; letter-spacing: .11em; }
.agency-mark span { display: block; color: var(--muted); }
.site-header nav { margin-top: .25rem; display: flex; gap: clamp(1rem, 2.4vw, 2.5rem); }
.site-header nav a { font-size: var(--type-label); text-decoration: none; text-transform: uppercase; letter-spacing: .11em; }
.site-header nav a:hover { color: var(--red); }

.hero { min-height: 100svh; padding: 8.5rem var(--pad) 2.5rem; display: flex; flex-direction: column; justify-content: space-between; border-bottom: 1px solid var(--line); }
.hero-status, .hero-foot { display: flex; justify-content: space-between; gap: 2rem; font-size: var(--type-label); text-transform: uppercase; letter-spacing: .12em; }
.hero-status span:last-child { display: flex; align-items: center; }
.hero-status i { width: .58rem; height: .58rem; margin-right: .6rem; background: var(--red); border-radius: 50%; }
.hero h1 { margin: 6vh 0; max-width: 12ch; font-family: "Source Serif 4", Georgia, serif; font-size: var(--type-display); font-weight: 540; line-height: .82; letter-spacing: -.065em; }
.hero-line { display: block; overflow: hidden; padding: 0 .05em .08em 0; }
.hero-word { display: block; font-weight: inherit; transform: translateY(115%); transition: transform 1s cubic-bezier(.16, 1, .3, 1); }
.ready .hero-word { transform: none; }
.ready .hero-line:nth-child(2) .hero-word { transition-delay: .1s; }
.hero h1 em { color: var(--red); font-weight: 400; }
.hero-foot { align-items: end; }
.hero-foot p { margin: 0; font-size: var(--type-body); font-weight: 400; line-height: 1.3; text-transform: none; letter-spacing: -.01em; }
.hero-foot a { padding-bottom: .35rem; border-bottom: 1px solid; text-decoration: none; }
.hero-foot a span { margin-left: 1rem; color: var(--red); }

.projects { padding: clamp(7rem, 11vw, 11rem) var(--pad) clamp(6rem, 10vw, 10rem); }
.section-head { margin-bottom: clamp(6rem, 10vw, 10rem); display: grid; grid-template-columns: .38fr 1fr .62fr; gap: clamp(2rem, 5vw, 6rem); align-items: start; }
.section-tag { margin: .3rem 0 0; display: flex; gap: .9rem; font-family: "Fira Sans", Arial, sans-serif; font-size: var(--type-label); text-transform: uppercase; letter-spacing: .1em; }
.section-tag span { color: var(--red); }
.section-head h2, .pool h2 { margin: 0; font-family: "Source Serif 4", Georgia, serif; font-size: var(--type-display); font-weight: 520; line-height: .84; letter-spacing: -.06em; }
.section-head > p:last-child { max-width: 33rem; margin: .3rem 0 0; color: var(--muted); font-size: var(--type-body); line-height: 1.4; }

.project { border-top: 1px solid var(--ink); }
.project-shell { padding: 1rem 0 clamp(6rem, 10vw, 10rem); display: grid; grid-template-columns: .62fr 1.38fr; gap: clamp(2rem, 5vw, 6rem); color: inherit; text-decoration: none; }
.project + .project { margin-top: clamp(1rem, 3vw, 3rem); }
.project-copy { min-height: clamp(31rem, 54vw, 49rem); display: flex; flex-direction: column; justify-content: space-between; }
.project-number, .project-type { margin: 0; font-family: "Fira Sans", Arial, sans-serif; font-size: var(--type-label); }
.project-number { text-transform: uppercase; letter-spacing: .1em; }
.project-type { color: var(--muted); font-weight: 600; letter-spacing: .01em; }
.project-copy h3 { margin: .85rem 0 1.25rem; font-family: "Source Serif 4", Georgia, serif; font-size: var(--type-title); font-weight: 550; line-height: .92; letter-spacing: -.055em; }
.project-copy div > p { max-width: 31rem; margin: 0; color: #4f4c47; font-family: "Source Serif 4", Georgia, serif; font-size: var(--type-body); line-height: 1.5; }
.visit-link { margin-top: 2.25rem; padding-top: .9rem; display: flex; justify-content: space-between; gap: 1rem; border-top: 1px solid var(--line); font-size: var(--type-label); text-transform: uppercase; letter-spacing: .1em; }
.visit-link b { color: var(--red); font-size: var(--type-label); transition: transform .25s ease; }
.project-shell:hover .visit-link b { transform: translate(.2rem, -.2rem); }
.project-media { position: relative; min-height: clamp(31rem, 54vw, 49rem); overflow: hidden; }

.media-couch { padding: clamp(1.5rem, 3vw, 3rem); display: flex; flex-direction: column; justify-content: space-between; background: radial-gradient(circle at 25% 10%, #30394f 0, transparent 36%), #12141d; border: 1px solid rgba(17,17,16,.14); }
.couch-brand { display: flex; align-items: center; gap: clamp(1rem, 2vw, 2rem); }
.couch-brand > img { width: clamp(5.5rem, 10vw, 9rem); height: auto; flex: 0 0 auto; aspect-ratio: 1; object-fit: cover; border-radius: 24%; box-shadow: 0 1.25rem 3rem rgba(0,0,0,.28); }
.couch-brand strong { color: #f0f2f8; font-size: var(--type-title); font-weight: 400; letter-spacing: -.05em; }
.couch-glimpses { width: min(74%, 42rem); height: 48%; margin-left: auto; display: grid; grid-template-columns: 1.65fr .7fr; gap: clamp(.75rem, 1.4vw, 1.25rem); align-items: end; }
.couch-glimpses img { width: 100%; height: 100%; object-fit: cover; object-position: top; border: 1px solid rgba(255,255,255,.2); border-radius: .7rem; box-shadow: 0 1.2rem 3rem rgba(0,0,0,.42); }

.media-explained { padding: clamp(1.5rem, 3vw, 3rem); display: flex; flex-direction: column; justify-content: space-between; background: #270c31; border: 1px solid rgba(17,17,16,.14); }
.explained-brand { width: 100%; height: 44%; object-fit: cover; object-position: center; border-radius: .3rem; }
.explained-glimpses { width: min(68%, 38rem); height: 43%; margin-left: auto; display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(.6rem, 1.2vw, 1rem); align-items: end; }
.explained-glimpses img { width: 100%; height: 100%; object-fit: cover; object-position: top; border: 1px solid rgba(255,255,255,.22); border-radius: .45rem; box-shadow: 0 1.2rem 3rem rgba(0,0,0,.4); }

.media-publisher { background: #171717; border: 1px solid rgba(17,17,16,.14); }
.media-publisher img { width: 100%; height: 100%; object-fit: contain; object-position: center; }

.pool { padding: clamp(7rem, 11vw, 11rem) var(--pad); color: var(--paper); background: var(--ink); }
.pool-grid { margin-top: clamp(4rem, 8vw, 8rem); display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(3rem, 8vw, 9rem); }
.pool h2 em { color: var(--red); font-weight: 400; }
.pool-copy { padding-top: clamp(5rem, 10vw, 10rem); }
.pool-copy p { max-width: 36rem; margin: 0 0 2rem; font-family: "Source Serif 4", Georgia, serif; font-size: var(--type-title); line-height: 1.15; }
.pool-copy p + p { color: #aaa69f; }
.pool-facts { margin-top: clamp(5rem, 9vw, 9rem); display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(236,233,227,.25); }
.pool-facts p { margin: 0; padding: 1rem 1rem 0 0; border-right: 1px solid rgba(236,233,227,.25); font-size: var(--type-body); }
.pool-facts p + p { padding-left: 1rem; }
.pool-facts p:last-child { border-right: 0; }
.pool-facts span { margin-bottom: .7rem; display: block; color: #77736d; font-size: var(--type-label); text-transform: uppercase; letter-spacing: .13em; }

.agency { padding: clamp(7rem, 11vw, 11rem) var(--pad) 3rem; }
.agency .section-head { margin-bottom: clamp(5rem, 8vw, 8rem); }
.agency-fields { border-top: 1px solid var(--ink); }
.agency-fields p { margin: 0; padding: 1.2rem 0; display: grid; grid-template-columns: .38fr 1fr; border-bottom: 1px solid var(--line); font-family: "Source Serif 4", Georgia, serif; font-size: var(--type-title); letter-spacing: -.035em; }
.agency-fields span { padding-top: .35rem; color: var(--red); font-family: "Fira Sans", Arial, sans-serif; font-size: var(--type-label); letter-spacing: .12em; }
.agency-signoff { margin-top: clamp(7rem, 13vw, 13rem); padding-top: 1rem; display: flex; justify-content: space-between; gap: 2rem; border-top: 1px solid var(--ink); font-size: var(--type-label); text-transform: uppercase; letter-spacing: .11em; }
.agency-signoff p { margin: 0; font-family: "Fira Sans", Arial, sans-serif; }

footer { padding: 2.5rem var(--pad) 4rem; display: grid; grid-template-columns: 1.4fr 1fr 1fr auto; gap: 2rem; color: var(--paper); background: var(--ink); font-size: var(--type-label); }
footer p { margin: 0; }
footer nav { display: flex; flex-direction: column; gap: .25rem; }
footer > a { align-self: start; text-decoration: none; }

.js .reveal { opacity: 0; transform: translateY(2.5rem); transition: opacity .7s ease, transform .85s cubic-bezier(.16,1,.3,1); }
.js .reveal.visible { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .section-head { grid-template-columns: 1fr 1.8fr; }
  .section-head > p:last-child { grid-column: 2; }
  .project-shell { grid-template-columns: 1fr; gap: 2rem; }
  .project-copy { min-height: 22rem; }
  .project-media { min-height: min(39rem, 95vw); }
}

@media (max-width: 680px) {
  .site-header { min-height: 4.6rem; grid-template-columns: 1fr auto; }
  .brand { width: 7.2rem; height: 3.25rem; }
  .agency-mark { display: none; }
  .site-header nav { gap: .9rem; }
  .hero { padding-top: 6.4rem; }
  .hero-status span:first-child { display: none; }
  .hero-status { justify-content: flex-end; }
  .hero h1 { margin: auto 0; line-height: .84; }
  .hero-foot { align-items: end; }
  .hero-foot p { max-width: 13rem; }
  .hero-foot a { max-width: 6rem; text-align: right; }
  .section-head { grid-template-columns: 1fr; gap: 1.5rem; }
  .section-head > p:last-child { grid-column: auto; }
  .project-copy { min-height: 19rem; }
  .project-media { min-height: 32rem; }
  .media-couch { min-height: 27rem; }
  .couch-brand > img { width: 5.5rem; }
  .couch-glimpses { width: 84%; height: 47%; }
  .media-explained { min-height: 31rem; }
  .explained-brand { height: 43%; }
  .explained-glimpses { width: 82%; height: 42%; }
  .media-publisher { min-height: 27rem; }
  .pool-grid { grid-template-columns: 1fr; }
  .pool-copy { padding-top: 0; }
  .pool-facts { grid-template-columns: 1fr; }
  .pool-facts p, .pool-facts p + p { padding: 1rem 0; border-right: 0; border-bottom: 1px solid rgba(236,233,227,.25); }
  .agency-fields p { grid-template-columns: 3rem 1fr; }
  .agency-signoff { flex-direction: column; gap: .5rem; }
  footer { grid-template-columns: 1fr 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .hero-word { transform: none; }
  .js .reveal { opacity: 1; transform: none; }
}